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As a brokerage owner, you know that attracting new agents is essential to growing your business. But how do you go about doing it? In this blog post, we’re going to share with you a real-life story of how using training events to attract new agents was a game-changer for a brokerage owner. We’ll share with you insights into how training events can help you find the right agents for your business.

When the real estate market takes a downturn, it can be tough to attract new agents. Fortunately, training events can make all the difference. In 2010, a brokerage owner in Chicago realized this when he opened up his first brokerage during a particularly challenging time in the industry. Although he didn’t initially know how to recruit new agents, he quickly learned that hosting training events was the key to attracting the right people. By providing value and showing leadership, he was able to make his brokerage stand out in a crowded market.

One of the reasons that training events work so well is that they are an excellent way to showcase your expertise and knowledge. If you can position yourself as a leader in your field, potential agents will be drawn to you naturally. In addition to that, hosting training events is also a great way to build relationships with potential agents. By showing that you care about their success, you’ll be more likely to attract top talent.

Another benefit of using training events to attract new agents is that it gives you a chance to screen potential candidates for your brokerage. When people attend training events, they are showing that they are committed to learning and growing. This makes it easier to identify the right people to bring onto your team. Additionally, since you’ll be able to interact with potential agents in a more casual setting, you’ll be able to get to know them better and determine if they’re a good fit for your culture.

In addition to attracting new agents, training events can also be a great way to retain existing agents. By providing ongoing training and support, you’ll be helping your agents build their skills and confidence. This, in turn, will lead to better results for your brokerage. Additionally, when you invest in your agents’ development, they’ll be more likely to stay loyal to your business over the long term.

In conclusion, if you’re looking for a way to attract new agents to your brokerage, training events can be an excellent strategy. Whether you’re just starting out or looking to expand your team, hosting training events is a proven way to attract top talent. By showing that you’re invested in your agents’ success and providing ongoing support, you’ll be able to build a strong team that will help your brokerage thrive. So if you’re not already using training events to attract new agents, now is the time to start.