Latest from our Blog


How To Be Omnipresent In Business With Tristan Ahumada

Do you want to know how to leverage people and technology so you can be omnipresent in your business? In this video, we’re going to hear from Lab Coat Agents CEO Tristan Ahumada and learn how he’s able to simultaneously run three multi-million dollar companies. We’ll discuss everything from building the right team to social media marketing strategies to help you run a successful brokerage.

Meet Tristan Ahumada

If you don’t know who Tristan Ahumada is, you’ve probably never been on Facebook or the internet. As a successful consultant and CEO of Lab Coat Agents, Tristan has a huge following. With a Facebook Group of 133,000, 100,000 followers on other social media channels, and an email list of 250,000, it’s clear that this mogul knows what he’s doing.

Despite this phenomenal success, Tristan is also a giver. One of the key ways he gives back to the community is through consulting and coaching—just like he’s doing with us at the Broker Owner Challenge. As someone who runs three multi-million dollar companies that are all profitable, being omnipresent is key. While it may seem like an impossible task, there are some key strategies Tristan employs to appear to be in all places at all times.

It Takes A Team

As Tristan tells us, the first thing to know about being everywhere at once is that it takes a team. Don’t ever think that it’s something you can do on your own. Initially, of course, you can start on your own and outline a strategy—but it can become overwhelming.

Running three multi-million dollar companies is no easy feat without a team. One of Tristan’s companies is his real estate team. The second is Lab Coat Agents, his media and education company. Finally, he has a consulting company where his first client—by accident—ended up being Facebook. It grew from there to other tech companies and is extremely profitable.

Because of the demands of each of these businesses, Tristan started creating teams. He needed to leverage people and technology to give him an appearance of being everywhere so he could touch on the important points and target the right people. To accomplish this, Tristan has one director of operations that quarterbacks everything for him; they talk daily and text all day. Around this one talented person, he then created a team.

Marketing Managers And Video

Now that we know that being omnipresent requires a team, who should that team include? First, you want to have a marketing manager. That marketing manager should be in charge of making sure that the ads are running right and your social media is running right. This includes hiring a social media manager to handle Facebook, Instagram, YouTube, LinkedIn, Tik Tok, and more.  Their job is to do your ads, graphic design content, newsletter, social media, and PR.

Remember, too, that video is the world we live in today. When Tristan first started consulting Facebook in 2016, they showed him what they envision Facebook being in the next four years. The entire screen was all video. While they knew this was the future, they didn’t shift quickly enough. What happened? Tik Tok took over, and everything became about video.

While Facebook has the right idea, they didn’t implement it and connect to the right audience fast enough. On the video side, you’re going to need somebody who is high caliber to start editing these items for you. This includes putting them out onto YouTube and working the back end of Google AdSense to work on YouTube ads. You also might need a video editor. These things should be team positions on their own outside of your marketing manager.

Director Of Technology

Another key team member position is the director of technology. A big challenge that brokerages and agents face as they start growing is the massive amount of tech available. It’s easy to buy tech but then not know how to fully use it.

For example, if you get an amazing CRM but don’t take the time to fully engage with its capabilities, you’re not getting all you can out of it. Tristan has found that having a director of tech allows him to connect other things they’re using in the technology world.

Whether that is through their video editor or marketing manager, it allows them to grow and use their tech wisely. He has teams in charge of UX, IT, web development, database upkeep, and data mining. In this way, they can get all the information they need.


If you’re looking to develop a solid social media presence, you need a strategy. Tristan has a process that he simplifies for his team and those he consults. It’s vital because it touches all aspects of social media you should be touching on to connect with people. To remember each part of the process, Tristan uses the acronym S-T-A-Y—because you want people to stay on your social media.


The first thing you need to do is sell.  It’s easy for agents to sell because they’re doing it all day. So when they just list a home or just sold a property, there’s plenty to post about. However, the challenge is to sell by telling a story.

When it comes down to it, you want to be able to engage with people. A friend of Tristan’s, Brendon Kane, wrote a book entitled “One Million Followers: How I Built A Massive Social Following In 30 Days.” He’s also been a social media manager for Taylor Swift, Katie Couric, and a few other amazing people. In his second book, “Hook Point,” Brendan explains that you have just three seconds to engage with people so you don’t lose them at the very beginning.

In real estate, the challenge is that when you’re posting about selling or what a buyer said about you, it becomes a challenge. People are jaded from seeing that type of content online. Rather, you need to connect with people instantly. This starts with a story, including the idea behind why you’re selling homes and helping or representing buyers.

So start with the story. If you know that there’s an amazing feature on a home, start with that feature, why it’s awesome for you, or why the sellers decided to move into the area. When Tristan recently sold Matthew Perry’s home in Malibu for $13.1 million, he lead with the fact that it was Matthew Perry’s home that was just sold. That’s the hook point.


The next step is “teach.” For agents and those in the sales world, they’re great at what they do. The challenge is that it rarely gets translated into actually teaching. Here is where you have to take the opportunity to look inward. If you’re focused on real estate, what are some processes that you’re involved with on a daily, weekly, and monthly basis that you can translate into a teaching opportunity?

For example, a key part of real estate transaction is the inspection. Explaining an inspection is an easy, teachable moment. You can answers questions like what are the three things we look for in a home inspection? What about the two things you need to look for when selling your first home? Now you’re teaching and you’re itemizing.

This is an opportunity for us to connect with our audiences. Educational formats do really well on Tik Tok. If you’re going to go on Facebook, YouTube, or Instagram to start retargeting and growing, you can build your omnipresence through video. You can also take one piece of content and break it down into segments, reels, stories, IGTV, YouTube, Facebook, and Tik Tok. That one piece of content will suddenly become much more.


In line with teaching, the next part of the S-T-A-Y acronym is advice. This can include inspirational quotes about life and leadership or something you can share that a loved one told you. Advice can even include a hobby you love and how to get started.

For example, Tristan loves Sideshow, a site that features collectibles from comics, film, television, movies, and pop culture. He’s a fan of baby Yoda, and Sideshow offers a life-size figure of the adorable pint-sized sidekick. Whether it’s a Stormtrooper helmet or a Chewbacca figurine, these are the things that excite him.

Sharing this type of content allows Tristan to connect with people while giving them advice on where to start collecting. This also helps build a following on social media platforms, even among those who aren’t necessarily looking to learn about your business.


The last part of the acronym is “You.” You want to connect with your audience on things that you love doing, things that you’re great at, and things that make you human. It allows the world out there to connect with you that way—because not everyone will connect with your real estate career.

Your content should include the things you love that will connect with your audience—and then you can bring them into your world.  What are you eating? Do you have a dog? Do you have kids? Do you have a family? What do you do on a daily basis? These will help people get to know and trust you.

Organizing S-T-A-Y On A Social Calendar

Tristan makes a social media calendar to help his team organize their social media posts and put his acronym into practice. The entire calendar is filled out with prompts corresponding to Sell, Teach, Advice, and You. This can help guide and remind you of what you should be talking about or the direction your post should take.

The calendar can also be changed depending on the month, season, or holiday. It can be used on any social platform, and it doesn’t have to be limited to one post per day. Play around with reels, stories, and going live to switch things up. The most important thing is to find a balance between the four principles. If you want to focus on a specific aspect, Tristan suggests focusing on Advice and You the most. That’s where you allow people to connect with you.  I


Another one of Tristan’s favorite acronyms is L-C-M: Like, Comment, Message. This is a process of being able to connect with people at the highest, most intimate level, letting you penetrate through all the noise of social media.

For example, let’s say you’re on Instagram and a friend pops up on your feed. First, immediately like their post. Next, find something to comment on—though you don’t want to force it because then it will come off as inauthentic. Try to make a comment that’s genuine and prompts a reply.

After that, you can message them. It can be as simple as commenting on their outfit or asking about the health of a family member. This can often result in a back-and-forth conversation that makes people feel special. It’s the only way you’re going to penetrate through all the noise.

Like, Comment, and Message makes people feel significant, and significance is one of the six basic human needs. This is why social media can be a powerful tool to make people feel connected to you. You want to think about how you want to make people feel when you talk to them, when they read your posts, when they see your videos, and when you comment or message them.

Video Content Planning

Along with a social media calendar, Tristan uses a video content planner. This includes videos for Instagram, Facebook, YouTube, and Tik Tok. He also researches to find out the days and times that are best to post, according to available research.

By creating a schedule, you can plan for long and short videos—short videos being 60 seconds or less. The plan should also include the title, description, platform, and relevant hashtags. This keeps all content in one place so you can better formulate new ideas and see what you’ve already tried.

The Right Team Equals Success

As Tristan and his team demonstrated, success in business and omnipresence is all about building a good team with good people that can implement your strategies. This can be assisted with good tools like transaction management and ancillary service—like the ones Sweet Assist offers.

If you’d like a demo of the product Sweet Assist offers, feel free to schedule one here to discover everything this software has to offer.

Read More ➔

Unpack the Tools for Success that Sweet Assist Offers

Schedule a Demo