Did you know that if you’re trying to increase your agents’ production, it’s not through buying leads? In this video, I’m going to show you why the highest rate of return is marketing your database. I’ll explain how to most effectively do this and show you how to work smarter, not harder.
Building A Brand
As a broker-owner, the number one thing that I want to do for my agents is to help them sell more houses. The way to do this is not through buying leads; it’s actually through building their brand.
We found out that every agent has a database. Every agent has an email list, a Facebook account, an Instagram, and more. All of these connect them to the relationships that they have in life. For all these relationships that they have, 10-15% of them will be moving, but 100% of them have a referral for you.
In other words, when agents market their database, it’s not theory. Rather, it’s practicality. Of those 10-15% of people that are moving, they’ll move every four to seven years. It’s a simple mathematical equation.
How To Contact Your Database
The problem that every agent has is what to send and how often to send it. As a broker-owner, which marketing system will consistently create more business for you and your agents?
First, you can have a huge billboard that a million people drive by every day. That billboard could cost you anywhere from $5,000 to $15,000 a month. But what if you took every agent in your office and systematically marketed to their database through direct mail, video, email, and social media branding? Wouldn’t that be better?
The reason that this works is that 80% of people use someone that they know—either a past relationship or a referral from someone else. Unlike the billboard campaign, this is actually a cost for the agent, not for the broker.
This is why we built out a multi-channel database marketing system within Sweet Assist called Referral Assist. If you’d like to learn more, please click here and we’ll show you how it all works.
Stop buying your agents’ leads and help them build their brand. This creates more production for the agent and you, the broker. Remember, in times like these it’s extremely important to work smarter, not harder.
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