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Reset Your Mind For 2023 Real Estate

In this shifting market, are you getting a lot of questions from your agents? In this video, I want to talk about why versatility is important and how you have to deal with the different personality styles of your agents in an ever-changing market. I’ll explain why mindset is key and show you how to use it to help your team.

One of the things that a lot of people are experiencing is movement. Agents are going to different brokerages, and many have concerns and questions. How do you as a broker-owner combat that? I’ve had experience recruiting over 1200 agents in four years, and one of the biggest things that I learned is that there are four different personality types. 

The Driver And The Analytical

The first personality type is the Driver. What’s important to know about the Diver is that they want everything fast. They want a decision, and they want to make it right away. So you have to mirror that personality and get to the point as quickly as possible. 

For example, get to the point right away and be very specific. All they want is the meat and potatoes; they don’t need all the fluff around it. 

The second personality type is the Analytical. The Analytical wants to know every little detail about every step of the process, so it’s super important that you take your time explaining and answering every question that they have. 

The Expressive And The Amiable

Number three is the Expressive. They want to share their stories, and they want to talk about what’s going on in their personal life. It’s important that you listen and build rapport with them and let them tell those stories without cutting them off. 

The last personality type is the Amiable. This is a “yes” person or a lover, and they’re typically the easiest to deal with.

Retention In The Market

So why is it so important to understand all these different personality types in a market shift? It’s extremely important because people are in times of high stress right now. The more that you can get on their personality style or level, the easier it will be to comfort them and get on the same page. 

Most people look at understanding these personal types for marketing or conversion. We actually look at it for retention. If you’d like to learn more about versatility and dealing with the personality types in this ever-changing market, please go to Sweet Assist and register for our next webinar.


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